ROSS: LESS IS MORE/ Redesign Retail Identity
Ross is the third largest off-price retailer in the US. Often an off-price store can have a negative stigma attached to it. Breathing new life into the brand led first to choosing colors that represented the universality of the people that shop there.
I set to create a logo that is friendly and engaging. By softening the edges and infusing it with the color spectrum the logo becomes more accessible.